Design that works
Every year our designers develop about 120 customised packaging solutions. Innovative design that in terms of colour matches our customers’ brands and visual identities, helping them to create a unique visual position for themselves on the shop shelves and in so doing optimise product sales. Moreover, we are continually developing the products and shapes we use. For example built-in absorber bottoms for fresh meat trays which can dispense with the need for normal absorber inserts, benefiting the environment, price and sales appeal. Or we develop new recipes that make our trays even stronger and more rigid. We are also continually testing top seals so they are easy to open and use for all consumers.